EP69: Solving Split Second Decisions with Eden Green Tech CEO, Eddy Badrina and Host Dr. Shannan Crawford

Have you ever found yourself in the grocery store and upon looking at the multitude of options, you select your foods based on a number of split second decisions? Most of us are faced with answering the questions "is this too expensive?", "how long will this last?", "will this bag of lettuce go bad in my fridge?" Enter Eddy Badrina, CEO of Eden Green Technology. Over the past 20 years, his career has encompassed entrepreneurial, corporate, and government roles.

In 2019, Eddy took over as CEO of Eden Green Technology, which, through its vertical farming technology stack, is changing the way we farm our produce, and feed our communities. Since then, retailers, researchers, cities and governments have discovered how Eden Green Technology's turnkey solutions can help them establish food safety, food independence, and sustainable farming unlike any previous AgTech solution.

Lean in to part 1 of 2 in this interview to discover first how to solve split second decisions, and second learn what entrepreneurs need to know! 

 

Links

Eden Green Website

Eddy on LinkedIn

Eddy on Instagram

Eddy on Twitter

 

More about Eddy

He is an advisory board member for Texas A&M's College of Agriculture, Agrilife agencies and research entities.

Prior to Eden Green Technology, Eddy co-founded and led BuzzShift, a digital growth agency for mid-sized brands and organizations. Eddy's leadership, strategic planning, marketing, and management experience have also been honed through roles at the US Department of State, the White House, and two other technology startups.

Eddy, a graduate of Texas A&M University, and the Bush School of Government and Public Service, volunteers his time at Watermark Church; is on the board of directors of Seed Effect, an economic development non-profit; Igniter Media, a media production company; and is a past board member of the Great Investors' Best Ideas Foundation Investment Symposium.